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Referenceability Density

Fractional product marketing based on the hidden physics of markets

What is referenceability density?

Referenceability density is the concentration of credible, relatable customer stories in a target segment—so tight they start selling for you.

How often can our reps can say, “Someone just like you already bought this—and loves it”?
How many of our customer wins are actually useful in the next sales conversation?
Are we building for the customers who will multiply—or just the ones who said yes first?

Our methodology

We turn strategic customer research into clear positioning, compelling assets, and the tools you need to create a repeatable sales motion.

Creative

Turn customer stories into a scaleable narrative that accelerates belief and buy-in.

Enablement

Equip your team to share the story that sells, so every conversation builds momentum—not confusion.

Customer Research

Uncover what your best customers know—and why it matters. That’s your edge.